Make it fun!
Earn valuable hearts by playing my games, and sharing the health data I need. That way I can provide a clear picture of your progress and highlight areas where you're doing great, and give you tips where you can improve. Knowledge is power, and I want to empower you to take control of your diabetes!
Our team
Farhaneh is eddii's co-founder and CEO. She also lives with Type-1 diabetes (T1D) and volunteers for many healthcare organizations. After spending years as a researcher and getting her PhD in Biochemistry from Cambridge (UK), she advised many healthcare companies on their digital health strategy, before moving to the US and founding eddii. When not working on eddii, Farhaneh enjoys going for long walks, good coffee and skimming through biz books.
Farhaneh Ahmadi, PhD, MBA
Chief Executive Officer
Farhaneh Ahmadi, PhD, MBA
Chief Executive Officer
Alonso, co-founder, and COO of eddii, brings over 10 years of experience in healthcare strategy, operations, and analytics. Formerly at Strategy& PwC and Monitor Deloitte, he possesses a strong educational background with a BA in Mathematics, a Masters in Operations Research and Information Engineering from Cornell University, and an MBA from Harvard Business School. When not shaping eddii's path, Alonso enjoys exploring the world with his loyal companion, Harvey the puppy.
Alonso Lucero, MBA
Chief Operating Officer
Alonso Lucero, MBA
Chief Operating Officer
Pratik is eddii's forward-thinking CTO. A distinguished Engineering Leader with a dual master's degree from the Rensselaer Polytechnic Institute, he played a pivotal role at AWS and co-founded a successful blockchain company. Now at eddii, Pratik is responsible for shaping the technology stack, driving our tech strategy, and building a world-class tech team. When not immersed in the tech world, Pratik is likely found embroiled in a video game, claiming it's all part of 'strategic research'.
Pratik Patel
Chief Technology Officer
Pratik Patel
Chief Technology Officer
Joey is eddii’s Creative Director. He constantly strives to create meaningful and educational ideas through his love of conceptual thinking, creative writing and art direction. He started his career in London, working at some of the best, integrated advertising agencies, producing strong concepts across B2B and B2C, and winning some great awards along the way.
Joey strongly believes that great work is about storytelling, and that’s why he loves his job.
Joey Goodall
Creative Director
Joey Goodall
Creative Director
Valya Paneva is a highly skilled 3D animator with over 10 years of experience. She holds a bachelor's and master's degree in animation from New Bulgarian University. Valya has worked on various projects, including animated films and video games. Additionally, she volunteers at SOS Animal -
Grupo De Socorro Animal de Portugal, showcasing her dedication to animal welfare. Her expertise, creativity, and passion make her a valuable asset in the field of animation.
Valya Paneva
Lead Animator
Valya Paneva
Lead Animator
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Jay Ghodasara is a Senior Mobile Engineer specializing in React Native and Android development. With 4+ years of experience, he has worked on diverse projects in domains like entertainment, travel, health, e-commerce, and education. Jay's ultimate goal is to create user-centric apps that truly assist and benefit users. He holds a bachelor's degree from L.D.R.P Institute of Technology and Research, providing him with a solid technical foundation in software development.
Jay Ghodasara
Software Engineer
Jay Ghodasara
Software Engineer
Dr. Kristen Mengwasser, MD, PhD, is the Chief Medical Officer (CMO) at eddii, providing scientific and clinical leadership. Dr. Mengwasser is a graduate of the MD-PhD program at Harvard Medical School. She completed her residency in internal medicine at Brigham & Women's Hospital, holds a Masters in Biochemistry from Cambridge University, and a bachelor's degree in Biological and Biomedical Sciences from Harvard. Currently, she is pursuing
her fellowship at UCSF and is a licensed physician in California.
Kristen Mengwasser, MD, PhD
Chief Medical Officer
Kristen Mengwasser, MD, PhD
Chief Medical Officer
Bakul is eddii's innovative product manager. As a distinguished product enthusiast, and a mental health advocate, she serves on the board of the Canadian not-for-profit, Artists for Mental Health. With an established background in healthcare startups, she pushes boundaries and fosters novel ideas. At eddii, Bakul leads end-to-end development of the eddii product, collaborating with an incredible team. Outside of work, she indulges in writing poetry and completing her long-awaited novel.
Bakul Sharma
Product Manager
Bakul Sharma
Product Manager
Harvey is eddii's Chief Moral Officer.
Look at his face... 'nuff said.
(Or should we say 'woof said').
Harvey Lucero, PhD
Chief Morale Officer
Harvey Lucero, PhD
Chief Morale Officer
Our values
eddii's users come first
Young people living with diabetes and their guardians are at the heart of what eddii does. No matter who or where they are, eddii doesn't discriminate. eddii will always be there, ears at the ready, listening to his community and learning how to positively impact their lives.
eddii sticks to his goals
eddii and his team are in this for the long run. His focus is on achieving long-term goals, never giving in to distractions that may promise quick successes that only benefit the few, rather than the many.
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eddii values creativity
eddii loves creativity, as do all the diverse and wonderful people that work alongside him. Together, they use creativity to solve any challenges that come their way, including the same daily challenges that many of you face that come with living with diabetes
eddii embraces change
eddii prides himself on being open- minded and flexible in the face of change. When his users grow, he grows with them, always looking for opportunities to guide his community ahead of the curve.
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Let's stay in touch
eddii would love to hear from you!
If you like the sound of eddii but you would like to know more about how he does his important work, feel free to email, and his team will get back to you as soon as possible.
If you're already sure eddii can help you, why not get the ball rolling and download his app!
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