Our Vision
Simplify, humanize and gamify chronic disease management
Our Team

Farhaneh Ahmadi, PhD, MBA
Chief Executive Officer
Farhaneh is a digital health visionary who has always believed in technology's ability to empower people living with chronic conditions. She first thought of eddii when she started wearing a Continuous Glucose Monitor (CGM). Farhaneh lives with T1D and understands what users go through day in and day out. She founded eddii while doing her MBA at Harvard Business School, and formed the foundational ideas for a virtual health buddy who can provide support round the clock.
Prior to her MBA, Farhaneh did her PhD in Biochemistry at Cambridge, where she studied the signaling pathways of innate immune cells, and her Masters in Immunology at Oxford. She was also a consultant at Oliver Wyman where she focused on healthcare. She is an inventor on four international patents.

Alonso Lucero, MBA
Chief Operating Officer
Alonso has over 10 years of experience solving strategic and operational challenges for multiple leading payers, pharma, healthcare systems, and digital health companies. Alonso has experienced first hand the negative financial, emotional, and mental health impact of poorly designed and generic healthcare solutions. Hence, he is passionate about driving health outcomes and increasing health care accessibility through practical yet highly individualized solutions.
Prior to joining eddii, Alonso worked for Monitor Deloitte and Strategy& PwC where he honed his analytical, strategic, and operational skill sets. Alonso has also worked with Kapor Capital and Rhapsody Venture Partners, where he focused on investing in businesses with a positive social impact. Alonso has a Bachelor of Arts in Mathematics and Masters in Operations Research and Information Engineering from Cornell University, with a concentration in Strategic Operations, and an MBA from Harvard Business School.

Kristen Mengwasser, MD, PhD
Chief Medical Officer
Kristen, a graduate of the MD-PhD program at Harvard Medical School, completed her residency in internal medicine at Brigham and Women’s Hospital. Before that she completed her Masters in Biochemistry at Cambridge University and holds a bachelor’s degree in Biological and Biomedical Sciences from Harvard. She is currently completing her fellowship at UCSF. Dr. Mengwasser is a licensed physician in the state of California.

Bhrigu Adlakha
Chief Technology Officer
Bhrigu has fifteen years experience in Software Development and Data Engineering. He worked for companies such as Apple, Okta, Autodesk and Honda in various roles of their Engineering organization. He graduated from George Mason University with MS in Computer Science.
Bhrigu is passionate about digital health and wants to empower people who live with chronic conditions with better knowledge of how their lifestyle affects their health through software and data.

Valya Paneva
Lead Animator
Valya is digital artist experienced working in the gaming industry and educational media for children. She graduated from the New Bulgarian University majoring in Multimedia and Cinema, Visual Arts, followed by an MA in Animation and Cinematography.
After graduation, she started working on international project focused on art and animation for educational apps for children. Valya wants to integrate her knowledge of interactive visual representation to help bring light to a product that helps people with chronic conditions have a rewarding experience.
Our Values
1
We value creativity
We are a creative firm. We foster a culture of autonomous thinking and ideas outside the box
4
Agile and open mindset
We strive to rapidly respond to and embrace changes in the market. We constantly look for opportunities to innovate
2
Our users come first
Our users are at the heart of what we do. We make a habit of listening to our users and impacting their lives
5
Diversity and inclusion
We celebrate our differences and the diversity of our experiences and how we think
3
Focus on long-term goals
We are in this for the long-run. Our focus is on achieving long-term goals, without sacrificing to outside pressures to meet short-term returns
6
Flat structure
We focus on our goals, not titles or promotions. We earn each other’s respect by delivering results

Stay in the know with us
We're hard at work building our vision so be sure to follow us on socials or sign up for our newsletter to stay in touch!
Meanwhile, we are running user interviews. Email us if you'd like to participate. Your voice matters!